Founder and Principal of Oxygen Marketing
This workshop will cover basic marketing communications concepts, including branding, positioning, audience segmentation and storytelling, as they apply to nonprofit and other social-purpose organizations. Through lecture, small group idea sharing and personal exploration exercises, participants will gain understanding and practical application of brand development, messaging and the steps that are needed to build a strategic marketing communication plan. Participants will complete a survey in advance of the session to ensure the design and content is targeted to audience needs.
In this workshop, participants will learn to…
- Apply marketing communications concepts to challenges facing their own organization
- Explore specialized applications of marketing in social purpose organizations related to such issues as branding, social marketing, volunteer recruitment and resource development (scope of applications to be determined by participants’ needs)
By the end of the workshop, participants will understand how to bring their learnings together to create a practical marketing communications plan for their organization/issue.
Trish is a highly-regarded marketing communications professional, who dedicates her practice to helping non-profit and corporate organizations take the mystery out of marketing and brand building and find simple ways to create and tell compelling stories that click. Over the course of her career, she has counseled and led successful initiatives for such notable organizations including Bridgepoint Health, Guelph Women in Crisis, Kids Help Phone, Southlake Health Centre, and UNICEF. She is the architect of the wildly successful “I Heart Hazel’ campaign for Trillium Health Centre Foundation and is also responsible for the dynamic rebranding of one of Canada’s most beloved charities, the Canadian Breast Cancer Foundation.
Cost: $140 + HST; Each additional participant from the same organization will receive a $15 discount, as will those who register for more than one workshop. Student rate available.
Location: Ontario Institute for Studies in Education, University of Toronto, 252 Bloor Street West, Toronto (St. George subway station). Refreshments, tea and coffee served, but lunch not included.
To register: complete the online registration form or contact Andrea Chan at secworkshops@gmail.com or at 416-978-0022
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| Trish Krause_Poster.pdf | 181.95 KB |